Delta’s Pricing Practices: Building the Case for Legal Action
Dynamic pricing algorithms used by Delta Air Lines may violate consumer protection laws, potentially leading to class-action lawsuits. Previous legal precedents set by actions against other companies over algorithmic bias and discriminatory practices could help challenge these systems. Various attributes like zip code, device type, or browsing history that impact pricing could lead to violation of consumer protection and civil rights protections. Investigations by multiple agencies signal a move towards a stronger stance against such practices.
The Hidden Costs of Surveillance Pricing: What Airlines Don’t Want You to Know
Airlines employ "surveillance pricing," using complex algorithms and extensive data tracking to determine personalized prices for flights. Factors such as browsing history, location, and time of search can covertly influence prices, posing concerns about privacy, fairness, deceptive practices, and legal protections for consumers.
